How to write creatively is a question often asked when a writer is facing writer’s block or word dearth. The frustration peaks since the writer has run out of ammunition to fire novelties. On the other hand, a novice, with zero experience at writing, but brimming with thoughts might also
Thursday, March 31, 2011
How to Write Creatively?
Guidelines for Developing a Scholarly Writing Style
In today’s post we will work on with the important guidelines for developing a scholarly writing style for thesis writing. In typical research paper writing, primary emphasis is laid on the need for intellectual candor i.e. integrity and honesty. By adhering to intellectual candor, you are sendi
Books to Survive the Use and Abuse of Literature
Harvard English professor Marjorie Garber, best known for her works on Shakespeare, states that literature would continue to be an “integral part” of human experience. Best known for her works Shakespeare and Modern Culture' , Shakespeare After All' , Coming of Age in Shakespeare, a
Keats Love Letter to Sweetheart Fetches £96,000
The last of Keat’s love letters to his young sweetheart, Fanny Brawne, written in 1820 fetched a sum of 96000 British Pounds. The letter was sold by auction house Bonhams to the City of London Corporation The 1820 letter was written to Fanny Brawne, his teenage fiancĂ©e’, who lived
Tuesday, March 29, 2011
How to Write an Analysis
How to Write an Analysis
What is an Analysis? To analyze merely means to break down into sections to comprehend well again as a whole. We analyze things or comment on them to identify their foremost elements as well as their causes. An analysis does not plainly ask you to break down things and depict them, but also to
Thursday, March 24, 2011
Newsletter Writing Basics
Newsletters are one of the most important communication tools whether you run a business or a nonprofit organization. Most businesses use newsletters to help boost their sales. One of the purposes of writing and marketing a newsletter is to get subscribers and then turn them into buyers.
When it comes to writing a business newsletter, you must keep two key factors in mind that will govern the outcome of your newsletter, the content along with your newsletter design template.
A good newsletter mostly contains a featured article, news updates, regular columns, employee profiles, advertisement and feedback sections.
Featured article:
is the most important part of your newsletter. It should be informative and interesting and should urge the readers to read more and take an action like making an online purchase or following a product promotion etc. A limited time offer can be included to get this section moving.
News section:
Your news section can highlight an upcoming event or general news about your industry that will also be appealing to its readers.
Regular column section:
Carefully include articles that emphasize on accomplishments and success stories in this section. Keep them short and precise. Remember, less is more. Each article should complement the other to achieve the collective goal i.e. turn subscribers into buyers.
Include success stories:
Include an employee profile and highlight their achievements. Like Joe, who is your marketing manager since the last 10 years and has been a part of many successful marketing campaigns within your organization. People like to read about success stories no matter where they happen. You do not need to start from scratch. Most businesses have enough information like, memos, press releases and meeting minutes; use them in your newsletter.
Regular/special features to keep readers interested:
Regular features keep your audience focused and fill up the space in your newsletter. Rewards can bring rewards. Prize winning competitions among readers can pull more readers in and subscribe to your newsletter.
Get feedback:
Get feedback and implement it, include feedback sections in your newsletters at the end so that you know what is working and what is not and if the readership is going strong. Interactive newsletters make a huge difference. Keep your newsletter frequency in check based on the feedback you get from your subscribers and be analytical about it.
Follow the Fundamentals to get results:
If you do everything right, you can yield the following results:
- Easier ways to sell excess or used stock
- Increased frequency of subscribers and purchasers
- Overall increase in transactions
- Higher enquiry rates with every issue
Basic Newsletter Formats
Your newsletter format and design will also plays a very important role in making and leaving impression. Publishers on the internet mostly use three main basic newsletter formats:
- HTML
- Plain text
All of these formats have their advantages and disadvantages.
HTML Format
If your newsletter topic requires a more professional approach then this is the best option, especially if you need to include graphics and pictures. On the other hand, HTML coded content does not necessarily appear the same on every computer due to compatibility issues. You will need to test it using different browsers and email systems, which can be time consuming.
Plain Text Format
That is why the plain text newsletter format is very popular in the field of internet marketing where content is more important than flashy looks and graphics. Writing newsletters using this format is much more popular for their simplicity and information.
PDF Newsletter Format
PDF newsletter format and design is a lot less commonly used. It is perfect for graphical content and a flashy colorful trendy look. However, since it requires formatting every time for a newer issue and then conversion to a PDF, sounds a bit too time consuming for our fast-paced lives.
More and more businesses are using newsletters but not all of them succeed. It is because most of them tend to overlook the marketing aspect of their newsletters and miss out, or misinterpret the contents of a good business newsletter as discussed.
Walk Through Tips on Writing Introduction of Your Newsletter
So, today your search for a walk through on writing a newsletter introduction has led you here. But before we get there, you should be clear about something; there are no such things as cheats on writing a newsletter introduction, and there most certainly aren’t any kinds of special secrets on w
Wednesday, March 23, 2011
What is a Newsletter?
Definition of a Newsletter
Ever single business entity wishes to see itself evolve in to a more & more profitable entity with every passing day. To achieve this purpose, firms spend vast sums of money and extended durations of time on their advertisement & marketing campaigns. However, businesses wish to be effective as well i.e. get the most out by investing comparatively less. This is where a newsletter becomes extremely handy. Of course it doesn’t beat word-of-mouth marketing in terms of cost, but newsletters are the next big thing.
Writing a Newsletter
In order to get the most out of your firm’s newsletter you first need to know what is a newsletter and how to write a newsletter? Once you have these two points engraved in your mind, creating a newsletter will be as easy as ABC!
What is the purpose of a newsletter?
A newsletter is used as a publication (periodical, pamphlet etc) that gets circulated out to its subscribers after a regular time interval. The publication, by and large, pertains to a focal point that the subscribers are interested to find out more about. And keeping in line with that concept, you want to ensure that more than 90 percent of the periodical is filled with information to be delivered with the remaining 5 percent or less talking about you. If utilized and executed properly, a newsletter – regardless of whether it’s an email newsletter or a printed newsletter format – can do wonders for your marketing endeavors.
What makes the newsletter such an effective marketing tool for businesses?
What makes a newsletter such a strong tool is that it helps establish brand equity & strengthen your bond with the consumers. Not only will it ensure that people stay updated with developments at your end but it also opens venues for e-marketing since you can develop a web-based shopping portal and place its link on the newsletter. This would allow people to choose either to shop at your physical facility or simply place online orders to get whatever they want. In addition to that, you can establish your repute as an authority in the industry by keeping customers posted. In many ways, it will (possibly) lead them to becoming lifelong customers of yours.
Tuesday, March 22, 2011
Writing a Business Plan with Sample Business Templates
Why Write a Business Plan Entrepreneurs today completely understand that before stepping into a new venture, they must be having a written document with them which entails the necessary strategies required to run the business. As in why to write a business plan, it acts as a map which guides the
Monday, March 21, 2011
Business Writing Resources for Effective Communication
Friday, March 18, 2011
Tips on Writing a Business Plan with Layout Explained
Why Write a Business Plan
Entrepreneurs today completely understand that before stepping into a new venture, they must be having a written document with them which entails the necessary strategies required to run the business. As in why to write a business plan, it acts as a map which guides the entrepreneur at every point when important decisions need to be taken. It is essential that the business plan be written in such a manner that it addresses all the aspects and issues that assist in carrying out the business. So before taking the big step of setting up the business, craft a business plan as your procedural blue-print.
A Simple Business Plan Layout
Key steps to writing a business plan involves working on the layout first. The business plan layout varies from simple to complex but for the sake of understanding we are providing you with a simplistic layout of a simple business plan.
Executive Summary
The executive summary is the first section of any business plan. It summarizes in a page or two the nature of the business and major strategies designed to carry it out. Executive summary is the crux of a business plan.
Business Overview
In this section, the businessman needs to explain the business or the company in detail; the kind of products and services it intends to offer, goals and objective of the business, modes of carrying out the business along with its legal structure.
Operational Plan
This section talks about the execution of the business meaning how the business will function on day to day basis. A brief description of management team and their responsibilities is also included in this section.
Marketing Plan
It is an accepted fact that no matter how outstanding and innovative the offering is; it cannot sell unless it is advertised or marketed in an appropriate manner. Marketing plan describes the target market, customers, distribution channels, advertising strategies, pricing etc.
Financial Plan
The purpose of any business is to generate profit. Financial plan explains how the business is going to make profit—precisely it includes balance sheet, income statement, cash flow statement and any graphs or charts which support cash generation. Also there should be mentioning of activities for acquiring more assets and cutting down expenses in future.
Thursday, March 17, 2011
Why did Jimi Hendrix Write Purple Haze
If people find out that Purple Haze was released in ’67, their spontaneous reaction to why did Jimi Hendrix write Purple Haze would be – drugs! And yes, that to a great extent is (and might be) true because Jimi Hendrix, like many other acts during the latter 60s and former 70s such as Black Sabbath, Aerosmith, Ozzy Osbourne and Pink Floyd, were tripping off of cocaine, acid, heroin and marijuana.
Creation of Purple Haze : The Dream
But when one delves deeper in to the reasons why Jimi Hendrix wrote Purple Haze, then an interview of his becomes quiet handy and informative where he states that the inspiration for the song came from a dream in which he witnessed himself taking a walk underneath the deep blue sea. And as he continued his walk in the dream, Jimi Hendrix witnessed himself getting surrounded by a Purple Haze that builds up so think around him that he loses his way. Still battling his way in the dream, Hendrix claimed that his belief in and devotion to Jesus Christ came to his rescue and bailed him out of the dilemma. In the words of Jimi Hendrix, it was this dream and life altering experience that inspired him to ink lyrics to the song.
Controversies Associated …
While Jimi Hendrix makes that claim and links the inspiration to a spiritually awakening dream, the common fable is that at the time that he was working on the song composition, Jimi Hendrix was tripping big time on Purple Haze (acid) LSD by Owsley Stanley; a fact which remains irrefutable till this very day. So while Eric Clapton speaks of visiting heaven to meet his long lost off spring and John Lennon speaks of creating heaven on earth, our great and talented friend Jimi Hendrix was way down there, way below the surface of the sea gaining inspiration after tripping on acid. Ain’t that something!
Tuesday, March 15, 2011
How to Write an Essay Outline
An imperative prewriting skill is to write an outline for an essay prior to directly beginning the essay. It is a nice way to give your thoughts an order after you have brainstormed them. An unstructured essay gives a bad impact of the writer therefore it is desirable to write an outline for an essay in an orderly manner to let your essay flow systematically.
Purpose n Definition of an Essay Outline
An outline for an essay provides a constructed overview of what your essay shall comprise. An outline for an essay helps you present your ideas in a logical form defining the groups and boundaries. This builds up relationship along with ideas in your writing. A well-structured essay outline assists you in moving thoroughly from one point to another which creates a natural flow for the reader. This would make your essay writing stronger and will prevent you from making mistakes.
How to Write an Outline for an Essay
To be able to write an outline for an essay, it is ideal to primarily determine the purpose of your essay which will narrow down the topic for further research. This helps in preparing your thesis statement which is an essential element of the outline as it does not let you off track. It is also important to predetermine the audience that you are going to write for as this sole aspect molds the entire essay into a different shape.
An ideal way to write an outline for an essay is to brainstorm all the ideas that you want to include in your essay. After this, you ought to organize the group related ideas together. Write a point for each idea that you wish to include in every paragraph of your essay. Create subheadings under every point that you have already written down. This will assist you while writing the essay and will reduce the chances of forgetting a point.
Format for a General Essay Outline
Introduction
The introduction is composed of your thesis statement along with the reason why you have chosen this particular topic. To write a good thesis statement, you should carefully illustrate in words as short as possible the objective, nature and process of your essay.
Body
The body gives a paragraphical flow of your arguments and analysis on the select topic. With every step you progress towards proving your thesis statement with supporting facts and argument.
Conclusion
The conclusion sums up up the information and analysis that you have shared and tells them how you have reached to your particular result. Conclusion writing should be handled carefully and should include only the key points.
Citation
The citation section lists outside resources which you have used in your paper. You can quote resources based on the type of citation that is required in your paper e.g. MLA, Harvard or APA text citation.
How to Write an Essay Outline
An imperative prewriting skill is to write an outline for an essay prior to directly beginning the essay. It is a nice way to give your thoughts an order after you have brainstormed them. An unstructured essay gives a bad impact of the writer therefore it is desirable to write an outline for an essay in an orderly manner to let your essay flow systematically.
Purpose n Definition of an Essay Outline
An outline for an essay provides a constructed overview of what your essay shall comprise. An outline for an essay helps you present your ideas in a logical form defining the groups and boundaries. This builds up relationship along with ideas in your writing. A well-structured essay outline assists you in moving thoroughly from one point to another which creates a natural flow for the reader. This would make your essay writing stronger and will prevent you from making mistakes.
How to Write an Outline for an Essay
To be able to write an outline for an essay, it is ideal to primarily determine the purpose of your essay which will narrow down the topic for further research. This helps in preparing your thesis statement which is an essential element of the outline as it does not let you off track. It is also important to predetermine the audience that you are going to write for as this sole aspect molds the entire essay into a different shape.
An ideal way to write an outline for an essay is to brainstorm all the ideas that you want to include in your essay. After this, you ought to organize the group related ideas together. Write a point for each idea that you wish to include in every paragraph of your essay. Create subheadings under every point that you have already written down. This will assist you while writing the essay and will reduce the chances of forgetting a point.
Format for a General Essay Outline
Introduction
The introduction is composed of your thesis statement along with the reason why you have chosen this particular topic. To write a good thesis statement, you should carefully illustrate in words as short as possible the objective, nature and process of your essay.
Body
The body gives a paragraphical flow of your arguments and analysis on the select topic. With every step you progress towards proving your thesis statement with supporting facts and argument.
Conclusion
The conclusion sums up up the information and analysis that you have shared and tells them how you have reached to your particular result. Conclusion writing should be handled carefully and should include only the key points.
Citation
The citation section lists outside resources which you have used in your paper. You can quote resources based on the type of citation that is required in your paper e.g. MLA, Harvard or APA text citation.