Communicating a case study regarding paid ads on Facebook. creating facebook ads to increase page fans and create brand awareness. The case study revolves around creating a Facebook ad from scratch. Issues discussed in case study are writing the ad copy, selecting the target audience, budgeting followed by outcomes and conversions. Facebook ads are primarily focused on driving more “Likes” to your Facebook Page. Gaining legit “likes” on your Facebook page guarantees better customer interaction and brand visibility
http://www.writeawriting.com/social-media/how-to-create-facebook-ads-that-convert/
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