If you’re looking to target a wide group of audience, Adaptive Design is your safest bet. This is because Responsive Design is relatively new technology and people with phones that have older browsers would fail to view the proper website. As its con, adaptive design requires more effort on the developers part, and hence is expensive. However, what is true in one case doesn’t necessarily remain true in general. In most cases Responsive Web Design remains a better solution to developing device friendly websites. So unless you are making a website that has like a dozen call to actions on every page, you can safely use Responsive Design without sacrificing a lot on the efficiency.
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