One of the major advantages of having hashtags on social media networks (including Twitter) is to make sense of all the information that’s been broadcasted. With so much noise and information, it can get mighty tricky to find something that you’re looking for. Hashtags should be checked to see if they are unique and fresh. Having a new hashtag will help you gather relevant and targeted people to a conversation. However, sometimes it’s actually a good idea to jump into an active hashtag conversation if the target audience is similar.
http://www.writeawriting.com/social-media/complete-guide-understanding-twitter-hashtags/
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