In today’s fast paced world of technology and social media, hype is something that actually helps a business sell much more than what a product/service is worth. Take for example a certain smartphone company that puts in a massive amount of advertising expense on its initial product launch campaigns. The reason being that they know the importance of generating hype and anticipation for a new product. For any business (both small and large), it’s important to create a pre-launch strategy for a new product. Building up excitement by teasing your fans about a new product is a great way to ensure a great response when the product actually comes out.
http://www.writeawriting.com/social-media/creative-tips-will-help-sell-anything-social-media/
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