Brands throughout the world, regardless of their size, are actively leveraging twitter to connect and converse with their customers and prospects. In some cases, they are also proactive in providing customer support on the go. If you are an online marketer and looking to use Twitter for your brand visibility and marketing in lowest possible budget, then it is definitely your weapon of choice.
http://www.writeawriting.com/social-media/how-to-get-started-with-twitter-as-power-user/
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