Sest, has registered trademarks that include the OnCue title, a logo and a slogan for Intel's new launch. An employee at the marketing agency OMD claims to have worked on the OnCue launch. Intel isn’t commenting on the apparent launch, While the company is taking a very cautious approach to entering the internet TV field, there’s a chance that the names will be all we ever see.
http://www.writeawriting.com/social-media/intel-may-launch-internet-tv-service-using-oncue-name/
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