Keyword Density and It's importance in SEO

Keyword density is to be decreased to not let search engines or SEO websites think of your webpage as to be spammed with keywords. This can be easily avoided by adding these keywords in headings or bolded figures as search engines consider them important. Elsewhere, repeated keywords can be troublesome bringing down page ranking. This can be avoided by rephrasing sentences, use other words or simply replace the words by their synonyms. It also looks appealing to the eye to have less repetition of words and users are more likely to get back to the page in future too.

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