It’s important to have a loyal fanbase following your Instagram account. To start off, make sure your Instagram profile is connected with your Facebook account. This will help you get the word out to people on your Facebook, which hopefully will lead them to follow you on Instagram as well. You also need to gradually build up your Instagram following by engaging with people related to your target audience. Try following a set number of people on a daily basis. With time, people will start following you back and your fan-base will increase. You can also make use of hashtags to help you with trying to increase your exposure. There are many people out there who are actively searching for content using hashtags relevant to their interests. By creatively using hashtags in your posts (both images and videos), you can exponentially increase the chances of people finding out about you.
http://www.writeawriting.com/social-media/6-essential-tips-build-business-using-instagram/
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