Since online marketing is one of the most important means of generating a direct response, it is relevant to analyze the most common pricing models or marketing approaches are CPM (Cost per mille where mille equals a thousand), CPC (Cost Per Click) and CPA (Cost Per Action or Acquisition). CPM or the cost per thousand impressions is like buying running advertisements in bulk durations and is suited for organizations and entities with a sizeable amount of marketing budget. CPC or cost per click is the most popular means approach in online marketing since the marketer only has to pay for users that actually land on to their content. CPA or cost per action/acquisition allows a marketer to pay only upon a successful transaction or purchase. CPM pricing per impression is usually the lowest while CPA pricing per action is the highest with reliability as the only tradeoff.
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